Top 5 Books and Reference Apps on Android in Kenya - Q3 2023

The third quarter of 2023 saw interesting trends in the Books and Reference category on the Android platform in Kenya. Here's a closer look at the performance of the top five apps in this category, according to data from Sensor Tower.

GoodNovel - Web Novel, Fiction experienced fluctuations in both downloads and active users. Weekly downloads peaked at 3.8K in mid-July and ended the quarter at around 2K. Active users saw a peak of 12.3K in early July, gradually stabilizing around 10.4K by the end of September. Revenue increased to $1.4K by late July but declined steadily to $919 in the last week of September.

MoboReader showed a notable increase in weekly downloads, starting from 417 in late June and peaking at 1.2K in early September before dropping to 488 by the end of the quarter. Active users followed a similar trend, peaking at 5.5K in early July and ending at just below 4K. Revenue saw a steady increase, reaching $511 at the end of August and maintaining around $450 in September.

Webfic - Fantastic Reading had a challenging quarter. Weekly downloads started at 550 but dropped significantly to 64 by the end of September. Active users also saw a decline, from 1.7K in late June to 909 by the end of the quarter. Revenue followed a downward trend, falling from $496 in late June to $256 in late September.

Joyread maintained a stable performance in downloads and active users. Downloads hovered around 500 during the quarter, with a slight drop to 349 by the end of September. Active users remained relatively stable, starting at 1K in late June and ending at 824. Revenue peaked at $486 in late July but saw a decline to $242 by the end of the quarter.

Lastly, NovelRead had significant fluctuations. Weekly downloads peaked at 628 in early September but fell to 122 by the end of the month. Active users saw a peak of 1.9K in early September, dropping to 971 by the end of the quarter. Revenue showed a similar trend, peaking at $560 in late June and ending at $267 in late September.

For more detailed insights and data, visit Sensor Tower.